Gravel · Cyclocross · Road

Sideways is a direction. Three disciplines. One kind of dirt.

A pro cycling team, media house, and community hub. We're building it from zero and filming all of it.

See where we racePartner with us in 2027
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Season zero

From safe teams to our own.

Results earn the trust, the story earns the fans.

Three pro riders are leaving safe teams to build their own. Autumn 2026 is our season zero: putting the team together and getting ready for the first camp and race.

A classic team sells a logo on the jersey and thanks its partners at the end of the season. We think people want to see more: how a team comes together, who rides for it, and what happens between races.

That's why the camera stays for team meetings and money talks. We film every race, including the ones we lose. Fans and partners are in it from the start.

Vision

Race, film, bring people along.

We've built the team on these three things from day one. Fans get a reason to follow us, partners get a story with a role for them.

  1. Results

    Results prove it isn't a show.

    Our riders are pros, racing a full calendar across three disciplines. We go after national titles, the international gravel series, and starts for the national team.

    Season and races

  2. Media house

    Built like a media company.

    Filming is as much a part of the team as the mechanic. A documentary series, short videos, and a newsletter: three layers, each with its own job.

    How we make the series

  3. Community hub

    On first-name terms with the riders.

    We're building a club around the team, one that meets on the bike and off it. Partners get their own programme to get to know each other and the riders.

    What's coming for fans

2027 roster

Three riders. All three disciplines.

We'll reveal who rides in Sideways colours soon. For now, this much: they're pros, each mixing the disciplines to play to their strengths, and they've been building the team with us since the first meeting.

2027 season

Racing from January to December.

Gravel in summer, cyclocross in winter, road in spring. There isn't a single empty month on our calendar.

  • Gravel

    April to October

    Our main discipline. The UCI Gravel World Series with its Czech round in Hlinsko, the Gravel Earth Series, the Gravel Bohemia Cup, and the national, European, and World Championships.

  • Cyclocross

    September to February

    Racing all winter, with national titles at stake. The team's first start is the Czech national championships in January 2027.

  • Road

    March to September

    The Czech Cup, the RBB Tour and Okolo jižních Čech stage races, and the national championships in June.

Where to see us in 2027

The key races of the season and the goal we bring to each. Where the organisers haven't announced a date yet, we only know the month for now.

  1. Czech Championships

    Czech Cyclocross Championships

    CyclocrossMladá Boleslav, CZ

    Goalnational title

  2. RBB Tour

    RoadCZ

  3. Gravel Earth Series

    The Traka 300

    GravelGirona, ES

  4. Gravel Earth Series

    Ranxo Gravel

    GravelPonts, ES

  5. Czech Championships

    Czech Road Championships

    Road

    Goaltop 5

  6. European Championships

    UEC Gravel European Championships

    GravelLahti, FI

    Goalstart for the national team

  7. UCI Gravel World Series

    Gravel Tour Hlinsko

    GravelHlinsko, CZ

  8. Czech Championships

    Czech Gravel Championships

    GravelCZ

    Goalnational title

  9. World Championships

    UCI Gravel World Championships

    GravelChâtel, FR

    Goalstart for the national team

  10. Okolo jižních Čech

    RoadCZ

Win a replica kit

Our bets for 2027

Tick the bets you think we'll land. Leave the rest blank.

Coming soon

Enter our competition: the most accurate tip wins a replica of our team kit. Tips are open until 10 January 2027. Whoever calls the most bets right wins, and a draw decides any tie.

We're still setting up the competition, so you can't send your tip just yet.

Documentary series

Every month is an episode.

A documentary series for our YouTube channel, in Czech with English subtitles. Filming starts in winter, and season one runs to the end of the 2027 season.

One episode a month: camps, races, and everything that happens in between. Each episode opens with a question and ends with the answer. When a race goes wrong, the episode still goes out.

  1. Reach

    Instagram, TikTok, Shorts

    Short videos from races and behind the scenes. This is where people find us.

  2. Flagship

    The series on YouTube

    Longer episodes across the whole season. This is where people get to know us.

  3. Our own channel

    Newsletter and club

    Direct contact, no algorithm. This is where people stay.

Community

On first-name terms with the riders.

We're building a club around the team, one that meets on the bike and off it. Here's what's coming for fans.

  • Supporters' club

    Direct contact with the team, no algorithm. It will grow into Sideways Club.

  • Group rides

    For fans and for the team's partners.

  • Kit and merch

    Replica kit, casual wear, merch, and an online shop to get it all.

Coming soon

The club, the rides, and the shop are all still on the way. Newsletter subscribers will hear about them first.

Newsletter

Team management

Who runs the team.

  • Piero Sestak, managing director of Sideways Cycling, in helmet and glasses

    Piero Sestak

    Managing director

    • Serial entrepreneur
    • Co-owner of the Near & Dear communications group
    • Amateur gravel and ultra racer

    Piero leads the whole project and sets its direction. His main focus is partners, communication, and finance.

    Write to Piero
  • Kristián Hynek, sports director of Sideways Cycling, crossing a finish line with his arms raised

    Kristián Hynek

    Sports director

    • Cape Epic winner
    • European champion and World Championships runner-up in XCM
    • Owner of the Future Cycling bike boutique in Prague

    Kristián is responsible for the race calendar, training, roster, camps, and logistics.

    Write to Kristián

How we met

The idea for the team came from the riders. They approached Kristián first, then Piero through mutual friends. It clicked: our skills and experience complement each other, and we were all ready to try something new.

The crew

  • Lukáš ZahradníčekHead of Marketing
  • Michal ŤoupalíkPartnership Manager
  • Pavel BryndaPhysiotherapist
  • Daniel VoboraMechanic
  • Robert NovotnýMechanic
  • To be revealedPhoto and video

Partners

Riding with us.

Every partner is visible all season, with their products and the people behind them. No logos without a story.

  • Bikes

  • Apparel

  • Nutrition

  • Brand and web

  • Strategy and campaigns

  • Bike shop and online store

  • Custom saddles

Partnering for the 2027 season

We're looking for more partners. We offer a place in the story for the whole season, not just space on the jersey.

  • An open slot for the main partner of our documentary series
  • Your products and people as part of our content all season
  • Group rides with the riders and the other partners
  • Meet-ups at the biggest races and the team launch

Contact

Who to write to.

Your email goes straight to the people who run the team. Piero handles partnerships and media, Kristián sport and racing.